We create industry-leading live sound technologies. Come join our team!
Position Summary
Reporting to the Global Brand Manager, the Marketing Operations Lead is responsible for the planning, coordination, systems, analytics, and operational execution that enable PK Sound's marketing function.
This role owns HubSpot Marketing Hub, campaign planning and execution, marketing automation, analytics, project coordination, and operational support for PK Sound's New Product Introduction (NPI) process. Working closely with the Brand, Sales, Engineering, Applications, and Support teams, the Marketing Operations Lead ensures marketing initiatives are delivered efficiently, measured consistently, and aligned with business priorities.
The Marketing Operations Lead is a highly organized, process-driven professional who transforms marketing strategy into disciplined execution.
Key Responsibilities
Marketing Operations
- Own and administer HubSpot Marketing Hub.
- Develop and maintain marketing automation workflows and lead nurturing campaigns.
- Manage marketing databases, segmentation, and campaign governance.
- Develop and maintain marketing processes, templates, and standard operating procedures.
- Coordinate the annual marketing calendar and campaign schedules.
- Improve marketing efficiency through automation and process improvement.
Campaign & Project Management
- Develop project plans, schedules, and milestones for marketing initiatives.
- Coordinate internal resources and external vendors to ensure projects remain on schedule.
- Monitor project progress and communicate status to stakeholders.
- Support trade shows, customer demonstrations, regional campaigns, and partner marketing initiatives.
- Ensure marketing deliverables are completed on time and to a high standard.
Marketing Analytics
- Develop and maintain marketing dashboards and KPI & ROI reporting.
- Measure campaign performance, website analytics, digital engagement, and lead generation.
- Monitor marketing's contribution to commercial pipeline development.
- Prepare monthly marketing performance reports.
- Recommend improvements based on performance data and campaign results.
Commercial Support
- Work closely with Revenue Operations to ensure alignment between HubSpot Marketing Hub and Sales Hub.
- Initiate & support development of sales enablement materials.
- Coordinate distributor marketing assets and regional marketing requests.
- Support marketing activities related to new distributor and partner onboarding and market expansion.
New Product Introduction (NPI)
- Support the Global Brand Manager and Director of Product throughout PK Sound's NPI process.
- Coordinate marketing deliverables for each NPI stage gate.
- Maintain launch schedules, readiness checklists, and project documentation.
- Coordinate marketing activities across Engineering, Applications, Revenue Operations, Sales, Customer Support, and Operations.
- Participate in Product Council meetings and support launch readiness reviews.
Continuous Improvement
- Identify opportunities to improve marketing processes and operational effectiveness.
- Increase automation and reduce manual administrative effort.
- Improve collaboration across Marketing, Product, Sales, and Revenue Operations.
- Champion data-driven decision making within the Marketing function.
Qualifications
Required
- Bachelor's degree in Marketing, Business, Communications, or a related discipline.
- 3–7 years of experience in Marketing Operations, Marketing Automation, Commercial Marketing, or Project Management.
- Experience administering HubSpot or comparable marketing automation platforms.
- Strong organizational, analytical, and project management skills.
- Excellent written and verbal communication skills.
- Advanced Microsoft Office proficiency.
Preferred
- HubSpot Marketing Software certifications.
- PMP certification or equivalent project management experience.
- Experience supporting New Product Introduction (NPI).
- Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.).
- Experience within professional audio, manufacturing, or another technical B2B industry.
Success Measures
- Effective utilization of HubSpot Marketing Hub.
- On-time delivery of marketing campaigns and initiatives.
- Marketing automation performance.
- Marketing KPI & ROI reporting accuracy.
- Successful coordination of marketing activities within the NPI process.
- Marketing contribution to lead generation.
- Project delivery against schedule.
- Process improvements implemented.
- Cross-functional collaboration and stakeholder satisfaction
Key Relationships
Reports to: Global Brand Manager
Works Closely With:
- Revenue Operations Lead
- Sales
- Engineering
- Applications
- Customer Support
- External Marketing Partners
Benefits of Working at PK Sound:
- Competitive wages
- Working with cutting-edge technology
- Fun work environment
- Attractive benefits
- Free parking
- Onsite gym
- Company excursions
How to Apply:
Interested candidates should send their resume to:
About PK Sound:
PK Sound is an owner-operated loudspeaker manufacturer proudly headquartered in Calgary, Alberta, Canada, and serving the world. We pride ourselves on being a fresh alternative to the status quo, providing creative and innovative solutions in an ever-evolving marketplace.
It is one thing to hear music; it is another to experience it. PK Sound was born from the marriage of acoustic engineering and human emotion in facilitation of the connection between artist and fan. We measure performance as much in the reaction of a devoted fan as in the read-out of a lab instrument. In all we do, wherever the PK logo appears, there can be no compromise and no end in our desire to achieve new standards of performance, better means of collaboration, and new avenues of innovation to advance industry technology for all.
There is no doubt we work hard, but we share in our collective success and have a lot of fun doing it. If you are looking for a company with an amazing brand, industry-changing technology, an exceptional workplace environment, and that is poised to aggressively grow on the global market, this job is for you!